Case Studies

The client is a subsidiary of the largest retail conglomerate with hundreds of the largest shopping malls sprawled all over the country. Within each of these malls are company subsidiary retail companies that manage specific retail category stores. These include “category killers” such as department stores, supermarkets, hypermarkets, furniture stores, toys, convenient stores, pharmacies, and…

Keeping 14 million customers of various interests and preferred services happy and loyal is not an easy task.  The client, a large multi-product financial institution needed to find a competitive advantage within the very competitive and digitally evolving financial services industry. The client’s executive team worked with Kpability to enhance and craft a digital strategy…

Insurance business organizations exist and thrive on customer acquisition. This Multinational Insurance Organization’s Marketing team decided to try a different route in forming customer acquisition strategies – analyzing available data about its existing customers instead of conducting the usual external marketing research. Like its competitors, the biggest hurdle for the institution was the lack of…

The Bank, after realizing record breaking growth year-on-year, realized that the next opportunity for growth lies on how effectively and efficiently it relates to the customer, embarking on a bid to increase the value of its customer base thereby embracing the principles of customer centricity.   A major player in consumer loans, the Bank set…

A major high-end luxury retail department store was to further enhance its competitive advantage by becoming far more customer-centric than any of its competitors. Kpability was engaged to help the luxury retailer dive deep into its customer database and discover strategic insights around their loyalty program and CRM. Using data mining and customer intelligence tools,…

With rewards redemption at less than 10%, one of the biggest and most successful coffee and tea shops in the country and the world needed insights into their customers. The coffee retailer offer over 40 kinds of tea and coffee varieties and serves these in over 50 branches across the country and needed to identify…

Rustan’s is a major high-end retail department store. With a plethora of retail categories, brands and branches, each having their own social media profiles, Rustan’s needed a better way to analyse and monitor its social media presence. Likewise, it needed to efficiently manage its publishing and engagement across multiple platforms. Kpability helped with deploying an…

The Philippines is a nation of contrasts. It is one of the most populous countries in Asia with 88.5 million local inhabitants and 11 million expatriates spread around the globe. It is also the home to ABS-CBN Corporation, the Philippines largest media and entertainment conglomerate that has embraced sophisticated data analytics to boost the efficiency…

With well over 10 million customers availing of their various financial products, the client needed to find a competitive advantage within the financial services industry wherein every player was moving quickly along digital transformation initiatives. Kpability worked with the client’s executive team to enhance and structure their digital strategy based on their “brick and click”…

SM is by far the largest retail conglomerate in the country. As a natural extension, it manages one of the most popular loyalty programs – the SM Advantage Card. With a membership base in the several millions, much of the programs marketing efforts revolve around these key customers. With millions of customers, thousands of brands,…