Integrated Social Media Management for Rustans

Rustan’s is a major high-end retail department store. With a plethora of retail categories, brands and branches, each having their own social media profiles, Rustan’s needed a better way to analyse and monitor its social media presence. Likewise, it needed to efficiently manage its publishing and engagement across multiple platforms. Kpability helped with deploying an integrated social media solution, training the digital marketing team to derive insights out of the analytics and drive efficiency across its multiple social media channels.