Case Studies
Customer Experience Management for the most popular Retail Loyalty Program in the country
The client is a subsidiary of the largest retail conglomerate with hundreds of the largest shopping malls sprawled all over the country. Within each of these malls are company subsidiary retail companies that manage specific retail category stores. These include “category killers” such as department stores, supermarkets, hypermarkets, furniture stores, toys, convenient stores, pharmacies, and…
Read MoreLoyalty 2.0: From analytics to insight to customer engagement for a large Financial Services Institution
Keeping 14 million customers of various interests and preferred services happy and loyal is not an easy task. The client, a large multi-product financial institution needed to find a competitive advantage within the very competitive and digitally evolving financial services industry. The client’s executive team worked with Kpability to enhance and craft a digital strategy…
Read MoreCustomer Analytics for a Multinational Insurance Company
Insurance business organizations exist and thrive on customer acquisition. This Multinational Insurance Organization’s Marketing team decided to try a different route in forming customer acquisition strategies – analyzing available data about its existing customers instead of conducting the usual external marketing research. Like its competitors, the biggest hurdle for the institution was the lack of…
Read MoreManaging delinquency using Customer Analytics for a large savings bank
The Bank, after realizing record breaking growth year-on-year, realized that the next opportunity for growth lies on how effectively and efficiently it relates to the customer, embarking on a bid to increase the value of its customer base thereby embracing the principles of customer centricity. A major player in consumer loans, the Bank set…
Read MoreCRM design, roadmap, technology architecture for a luxury retail chain
A major high-end luxury retail department store was to further enhance its competitive advantage by becoming far more customer-centric than any of its competitors. Kpability was engaged to help the luxury retailer dive deep into its customer database and discover strategic insights around their loyalty program and CRM. Using data mining and customer intelligence tools,…
Read MoreUnderstanding Customer Loyalty and Rewards Redemption with Customer Intelligence and Analytics: Consulting Engagement for a Coffee Restaurant Chain
With rewards redemption at less than 10%, one of the biggest and most successful coffee and tea shops in the country and the world needed insights into their customers. The coffee retailer offer over 40 kinds of tea and coffee varieties and serves these in over 50 branches across the country and needed to identify…
Read MoreIntegrated Social Media Management for Rustans
Rustan’s is a major high-end retail department store. With a plethora of retail categories, brands and branches, each having their own social media profiles, Rustan’s needed a better way to analyse and monitor its social media presence. Likewise, it needed to efficiently manage its publishing and engagement across multiple platforms. Kpability helped with deploying an…
Read MoreTreating millions of customers as individuals: ABS-CBN Group of Companies embraces Customer Analytics
The Philippines is a nation of contrasts. It is one of the most populous countries in Asia with 88.5 million local inhabitants and 11 million expatriates spread around the globe. It is also the home to ABS-CBN Corporation, the Philippines largest media and entertainment conglomerate that has embraced sophisticated data analytics to boost the efficiency…
Read MoreLoyalty 2.0 — From analytics to insight to customer engagement for PJLI
With well over 10 million customers availing of their various financial products, the client needed to find a competitive advantage within the financial services industry wherein every player was moving quickly along digital transformation initiatives. Kpability worked with the client’s executive team to enhance and structure their digital strategy based on their “brick and click”…
Read MoreCustomer Experience Management for SM Advantage
SM is by far the largest retail conglomerate in the country. As a natural extension, it manages one of the most popular loyalty programs – the SM Advantage Card. With a membership base in the several millions, much of the programs marketing efforts revolve around these key customers. With millions of customers, thousands of brands,…
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