Insights - UGC

User-Generated Content is the Future of Marketing

One of the most recent effective ways to boost businesses' engagement with their customer base is through UGC or user-generated content. UGC refers to any type of content created and shared by users within digital platforms, such as photos, videos, reviews, blogs, and more. UGC is becoming increasingly popular among businesses as it provides a more authentic and personalized experience for customers. In this article, we will explore the importance of UGC in 2024 and how it can supplement social media marketing.

According to a survey by Stackla, 86% of consumers say authenticity is important when deciding which brands they like and support, and UGC is one of the most effective ways to create authentic content helping businesses looking to build brand awareness, increase customer engagement, and drive sales leading to increased customer loyalty and retention. It is important to note that UGC has been on the rise in recent years as proven by video reviews on Tiktok and this form of marketing is expected to continue to grow in popularity by 2024.

How UGC Supplements Social Media Marketing

Social media marketing is the process of promoting your brand or products through social media channels. While social media marketing is an effective way to reach your target audience, it can be resource-intensive and time-consuming and could be angled as saturated by some businesses. UGC provides a passive form of marketing that helps businesses without actually spending money. Enticing your customers to create and share content related to your brand or products, like reviews, can supplement your social media marketing efforts and help expand a business's audience.

Shared content related to your brand or products, can reach a wider audience than traditional marketing methods. When a customer reviews a product or service that exceeds customer satisfaction it garners the possibility of going viral, reaching an even broader customer base.

In conclusion, UGC is an essential tool for businesses looking to stay competitive in 2024. Leveraging it supplements social media marketing efforts by providing a passive form of marketing that helps businesses with a limited budget for marketing. The potential of UGC going viral makes it an attractive option for businesses. Kpability's Social Media Management services can provide insights on the best approach to UGC marketing for businesses looking to increase brand awareness and sales.