Insights

The Philippines is a nation of contrasts. It is one of the most populous countries in Asia with an average annual family income of US$4,783 but sends more text messages than any other nation on earth. Along with the 88.5 million local inhabitants there are 11 million expatriates spread around the globe. It is also…

In today’s business landscape, omnichannel engagement is more important than ever. With the rise of multiple digital channel options, businesses need to engage with their customers across multiple touchpoints to stay competitive and have their target be aware of their brand. Omnichannel customer engagement is a multifaceted approach to marketing and customer service that enables…

One of the most recent effective ways to boost businesses’ engagement with their customer base is through UGC or user-generated content. UGC refers to any type of content created and shared by users within digital platforms, such as photos, videos, reviews, blogs, and more. UGC is becoming increasingly popular among businesses as it provides a…

Data analytics is a potent tool for enhancing customer engagement and business intelligence. It empowers businesses to comprehend customer behavior, preferences, and needs, thus enabling the creation of more personalized and effective marketing campaigns. Improving Customer Engagement through Data Analytics Understanding Customers: Analyzing customer data provides valuable insights into their behavior, preferences, and needs. This knowledge…