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Data-Driven Marketing in Action
Featured Case Studies
Loyalty 2.0: From analytics to insight to customer engagement for a large Financial Services Institution
Keeping 14 million customers of various interests and preferred services happy and loyal is not an easy task. …
Customer Analytics for a Multinational Insurance Company
Insurance business organizations exist and thrive on customer acquisition. This Multinational Insurance Organization’s Marketing team decided to try…
Customer Experience Management for the most popular Retail Loyalty Program in the country
The client is a subsidiary of the largest retail conglomerate with hundreds of the largest shopping malls sprawled…
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Integrated Social Media Management for Rustans
Rustan’s is a major high-end retail department store. With a plethora of retail categories, brands and branches, each…
Treating millions of customers as individuals: ABS-CBN Group of Companies embraces Customer Analytics
The Philippines is a nation of contrasts. It is one of the most populous countries in Asia with…
Loyalty 2.0 — From analytics to insight to customer engagement for PJLI
With well over 10 million customers availing of their various financial products, the client needed to find a…
Customer Experience Management for SM Advantage
SM is by far the largest retail conglomerate in the country. As a natural extension, it manages one…
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