Beyond Traffic: How AI Analytics and Smarter Content Experiences Drive Conversions
Beyond Traffic: How AI Analytics and Smarter Content Experiences Drive Conversions
Traffic gets people to your website. The experience determines whether they act.
Join Magnolia and Kpability to discover how smarter content and AI-powered analytics can reveal what is stopping visitors from converting, and what your team can do about it.
Your Website Is Getting Traffic. But Is It Getting Results?
More visitors do not automatically mean more leads, sign-ups, or sales.
Customers may be dropping off because the content does not match their intent, the journey feels confusing, or a small technical issue is getting in the way. The challenge is that most reports show where visitors leave, but not why.
Beyond Traffic brings together content management, behavioral analytics, and real-world experience to help teams close the gap between attracting attention and driving action.
Professionals and decision-makers from the following industries are encouraged to attend:
- Banking, Financial Services, and Insurance
- Travel, Hospitality, and Casinos
- Manufacturing
- Government
- Pharmaceuticals
- Digital Marketing Agencies
- Ecommerce and Retail
- Logistics
Attend to learn how to:
Find the hidden friction costing you conversions
Understand what visitors actually do on your website
Create more relevant and connected content experiences
Turn behavioral insights into practical improvements
Make smarter decisions without relying on guesswork
Two Solutions. One Clearer Path to Conversion.
MAGNOLIA CMS
Build Experiences That Keep Customers Moving
Magnolia CMS helps teams create, manage, and deliver content across websites, applications, and digital channels from one flexible platform.
Give marketers the freedom to edit and personalize experiences while giving developers the flexibility to connect the tools and technologies your business already uses.
Create once. Reuse everywhere. Deliver experiences that feel connected.
Presented by
Kpability brings nearly two decades of expertise in data analytics and omnichannel solutions to help businesses better understand their customers, create meaningful interactions, and make smarter decisions that drive growth. Through its capabilities in customer engagement, digital experience, and business productivity, Kpability helps organizations transform complex data into actionable insights, build more connected customer journeys, and deliver relevant experiences across multiple channels.
Magnolia gives you a composable digital experience platform made for your real-world needs. With a track record of 100% project success, over 450 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world. Magnolia is the platform of choice for leading enterprises, including CNN, NCS Group, Ping An, Home Credit, Harley Davidson, American Express, Sanofi, Global Blue, and Sainsbury’s.
Meet the Experts Behind Better Digital Experiences
Hear from business, technology, and digital experience leaders as they share practical insights, real-world success stories, and expert perspectives on creating smarter content experiences, uncovering conversion barriers, and turning customer behavior into meaningful business growth.
Don Lee
Managing Director APAC,
Magnolia
Ben Chen
Vice President of Consulting APAC,
Magnolia
What You Will Experience
An afternoon of practical discussions, real-world insights, product demonstrations, and conversations focused on improving the journey from traffic to conversion.
Setting the Stage: Beyond Traffic
Led by Monty Roxas, Kpability
A quick look at why traffic alone is no longer enough—and what businesses should focus on to turn digital attention into meaningful results.
From Content to Connected Experiences
Led by Don Lee, Magnolia
Discover how Magnolia helps organizations manage content more efficiently and deliver consistent experiences across websites, applications, and customer touchpoints.
Success Story: Home Credit Philippines
Led by František Hasara, Home Credit Philippines
Hear how a leading organization approaches digital experience, customer insights, and real-world conversion challenges.
See the Drop-Off. Fix the Journey.
Interactive Demo and Workshop led by Magnolia
Go beyond slides with a hands-on look at Magnolia CMS and Magnolia Conversions. See how teams can identify friction, investigate visitor behavior, and turn insights into action.
Ask What Your Dashboard Cannot Answer
Open Discussion with All Speakers
Bring your questions about content, analytics, customer journeys, website performance, and conversion optimization directly to the experts.
Cocktails, Connections, and Conversations
Open to All Attendees
Connect with fellow digital, marketing, and technology leaders while continuing the conversation in a more relaxed setting.