Viber Marketing Made Simple: How Knect Lite Helps You Connect and Convert

Viber marketing has emerged as one of the most effective ways to reach customers directly on their phones. With over a billion active users worldwide, Viber isn’t just a chat app; it’s a powerful marketing channel that helps businesses build stronger customer relationships.

And with Knect Lite, powered by Kpability, you can manage Viber business marketing campaigns, automate messages, and track engagement, all in one platform.

What Is Viber Marketing?

Viber marketing refers to the use of the Viber messaging platform to promote products, send updates, and communicate directly with customers. Through a verified Viber Business account, brands can send personalized messages, promos, reminders, and announcements in real time.

Unlike traditional channels, Viber offers:

• Instant delivery and high open rates like SMS
• Rich content formats such as images, links, and call-to-action buttons
• Conversational messaging that feels personal and engaging

With open rates reaching up to 98%, Viber messages are among the most effective digital communication tools available today.

Why Viber Marketing Works

Customers today value authenticity and convenience. Viber marketing stands out because it combines both, delivering timely, personalized messages through a trusted and familiar platform.

Here’s why businesses use it:

• Direct connection: Communicate one-on-one or send targeted campaigns.
• Engaging formats: Enhance your messages with visuals, emojis, and clickable buttons.
• Cost-efficient: Pay only for messages successfully delivered.
• High visibility: Messages appear directly in a customer’s chat inbox, not hidden among ads or spam.
• Multi-purpose: Ideal for promos, service updates, event invitations, and customer support.

The result is marketing that feels natural, like a conversation, not an advertisement.

How Viber Business Marketing Works

To get started with Viber business marketing, companies must set up a verified Viber Business Account. Once approved, brands can send messages to customers who have opted in to receive updates. There are three main types of Viber marketing messages:

Transactional Messages

For order confirmations, delivery updates, and reminders.
Example: “Your package is on its way. Expected delivery between 2:00–4:00 PM.”

Promotional Messages

For limited-time offers, sales, or exclusive deals.
Example: “Enjoy 20% off all weekend. Tap below to shop now.”

Conversational Messages

For customer service or feedback.
Example: “Hi, we hope you’re enjoying your new purchase. Would you like to share your experience?”

Knect Lite lets you send all these message types from a single, easy-to-manage dashboard, complete with automation and tracking features.

The Power of Viber Marketing Messages

Every message sent through Viber is an opportunity to build trust and engagement. With Knect Lite, you can personalize campaigns based on customer data and automate when those messages are sent.

Examples include:

• Sending a welcome message to new subscribers
• Offering discounts to returning customers
• Following up on abandoned carts or inquiries
• Sharing new product launches or event invites

Automation ensures that your brand stays consistent and responsive, without overwhelming your audience.

Advantages of Using Viber for Marketing

Here are the main benefits of Viber marketing for businesses of any size:

1. High Engagement Rates
   Viber messages are opened almost instantly, far outperforming email and social media reach.
2. Rich Content Capability
   Add photos, buttons, and links for visually appealing and actionable messages.
3. Two-Way Communication
   Customers can reply directly, allowing your team to provide immediate support or follow-up.
4. Verified Brand Identity
   Official business verification helps increase trust and recognition.
5. Seamless Integration
   Through Knect Lite, Viber integrates with your CRM and other marketing tools, making your campaigns more data-driven and efficient.

How Knect Lite Enhances Your Viber Marketing

Knect Lite was designed to help businesses simplify customer communication across multiple channels. It brings Viber marketing, email automation, and customer engagement tools together in a single interface.

With Knect Lite, you can:

• Send and schedule Viber marketing messages directly from your dashboard
• Automate follow-ups and reminders
• Track engagement and conversion metrics
• Manage all customer conversations from one place

Example Workflow:

1. A user subscribes to your Viber updates via your website or campaign link.
2. Knect Lite sends a personalized welcome message automatically.
3. Three days later, a follow-up offer or reminder is sent.
4. If the customer replies, your team sees it instantly and can continue the conversation.

This seamless process makes your communication timely, relevant, and measurable.

Best Practices for Effective Viber Marketing

To maximize the success of your campaigns, keep these tips in mind:

1. Be concise and conversational. Keep your tone friendly and professional.
2. Send messages at the right time. Mid-morning and early evening often see the best engagement.
3. Segment your audience. Personalize messages based on customer type or purchase behavior.
4. Use visuals wisely. Include images or buttons that support your message, not distract from it.
5. Monitor performance. Use analytics to review open rates, click rates, and responses.
6. Automate smartly. Set up workflows for recurring messages, but avoid over-messaging.

A balanced mix of automation and personalization keeps your audience engaged without overwhelming them.

Why Viber Marketing Should Be Part of Your Omnichannel Strategy

Today’s customers expect to connect with businesses on their preferred channels. Adding Viber marketing to your mix helps ensure that your message reaches them where they’re most active. When paired with email, SMS, and chat campaigns through Knect Lite, Viber becomes part of a seamless omnichannel strategy, giving customers a consistent experience no matter how they interact with your brand. With all channels unified under one platform, you can maintain consistent messaging, measure performance easily, and create stronger customer relationships over time.

Final Thoughts

Viber marketing offers businesses a powerful way to connect with customers in real time. With its high engagement rates, rich content features, and conversational nature, it’s one of the most effective tools for modern communication. Through Knect Lite, you can take your Viber business marketing to the next level, sending personalized messages, automating follow-ups, and tracking every result from one platform. Discover how simple and effective Viber marketing can be with Knect Lite.