All-in-One Visibility: Manage Social Media Like a Pro with Odoo Social Marketing

For today’s businesses, visibility isn’t optional, it’s survival. Social media is one of the fastest, most cost-effective ways to reach potential customers, stay top of mind, and build lasting engagement. But as platforms multiply and content demands grow, managing multiple social channels can feel like a full-time job.

Enter Odoo Social Marketing: a unified hub for planning, publishing, and monitoring all your social media activity, without ever leaving your business management platform.

Built for businesses that want smarter visibility, Odoo Social Marketing helps you schedule content, track performance, and even run SMS campaigns from the same place you manage leads, sales, and service. With Kpability, you don’t just get the software, you get a strategy to go with it.

Why Centralized Social Media Management Matters

If your team is switching between different tools for Facebook, LinkedIn, Instagram, and more, you’re losing valuable time and insight. Disconnected platforms mean:

• Inconsistent branding or tone of voice
  
• Gaps in scheduling and missed posting opportunities
  
• Fragmented analytics with no clear performance picture
  
• Difficulty syncing campaigns with lead generation or customer support
  

With Odoo Social Marketing, you can manage everything from one dashboard. It’s integrated, intuitive, and built to support real business results.

What is Odoo Social Marketing?

Odoo Social Marketing is a fully integrated module that allows you to connect your business’s social media accounts and manage them directly from your Odoo system. That includes:

• Publishing and scheduling posts to platforms like Facebook, LinkedIn, and X (formerly Twitter)
  
• Monitoring engagement and mentions
  
• Tracking performance metrics and click-through rates
  
• Running SMS and push notification campaigns
  

Whether you’re promoting a product launch, sharing content, or responding to real-time feedback, Odoo Social Marketing helps you do it faster, smarter, and with full visibility into what’s working.

One Platform, Multiple Channels

Your audience lives on different platforms. Odoo Social Marketing ensures you’re not just present, but proactive, no matter where they are.

Facebook, LinkedIn, and X

You can schedule posts across major platforms, customize content per channel, and view performance stats in one place. The tool supports text, image, and link previews to ensure your posts look professional and consistent.

SMS and Push Notifications

What sets Odoo apart is its ability to manage not just social posts, but also direct campaigns like SMS and push notifications. These are especially effective for time-sensitive updates, flash sales, or re-engagement efforts.

Imagine announcing an event on LinkedIn, sending a reminder via SMS, and following up with a lead assignment, all without switching platforms.

Plan and Publish with Ease

The content calendar in Odoo Social Marketing helps your team plan campaigns in advance, spot content gaps, and ensure a steady rhythm of activity. Features include:

• Post drafts and previews
  
• Scheduled publishing by date and time
  
• Multi-channel publishing from one interface
  
• Campaign-level grouping and analysis
  

You can also assign campaigns to specific teams or users, making collaboration easier and accountability clearer.

With Kpability’s help, you can build a content system that aligns with your brand voice, marketing goals, and customer journey, from awareness to advocacy.

Track What Matters

Every post, campaign, and click is tracked in real time. The analytics dashboard gives you insights into:

• Post reach and impressions
  
• Click-through rates
  
• Engagement metrics like likes, shares, and comments
  
• Follower growth trends
  
• SMS delivery and response rates
  

You can break these insights down by channel, campaign, or timeframe, and use them to guide future strategies.

And because this is all connected to your CRM and sales data, you can see which campaigns lead to conversions, not just vanity metrics.

Integrated with the Entire Odoo Ecosystem

The real power of Odoo Social Marketing lies in its integration. When paired with other Odoo apps like CRM, Email Marketing, Events, or Website, you get a full view of your marketing funnel.

Some powerful use cases include:

• Launching a new product on social, then tracking leads in the CRM
  
• Promoting an event, collecting RSVPs, and sending reminders via SMS
  
• Monitoring social feedback to trigger helpdesk tickets or follow-ups
  

Instead of juggling third-party tools and spreadsheets, you have everything you need in one place streamlined, secure, and fully connected.

Why Choose Odoo Social Marketing Over Other Tools?

There are many social media tools out there. But most focus only on scheduling or analytics, with no connection to your sales or service workflows. Odoo Social Marketing is different because it:

• Lives inside your business platform, not outside of it
  
• Links every campaign to customer records and pipeline activity
  
• Supports SMS and push in addition to social posts
  
• Offers lower cost of ownership compared to standalone tools
  

Combined with Kpability’s strategic support and local expertise, it becomes not just a tool but a competitive advantage.

Real-Time Engagement Meets Real Results

Your customers expect you to be present. Not just occasionally, but consistently and with something to say.

With Odoo Social Marketing, you can meet those expectations without overloading your team. It allows you to automate what can be automated, monitor what matters, and focus on the messages that drive replies, not just reach.

And when you’re ready to take the next step whether that’s launching a new channel, building a content series, or integrating with your CRM workflows Kpability is here to make it happen.

Empowering Teams to Work Smarter, Together

Social media success isn’t a solo effort. Behind every high-performing campaign is a team of strategists, designers, writers, and analysts working in sync. But without the right system in place, collaboration often breaks down, messages get lost, content slips through the cracks, and deadlines pile up.

Odoo Social Marketing solves that by bringing your marketing team into one unified workspace. Each user can access the campaign calendar, assign tasks, and contribute content drafts directly in the system. No need for endless email threads, disjointed files, or back-and-forth over Slack.

Here’s how teams benefit:

• Role-based access lets you control who can edit, approve, or publish content.
  
• Content scheduling ensures everyone stays aligned on what’s going out, when, and why.
  
• Shared analytics dashboards allow for faster, data-driven decisions across departments.
  
• CRM integration means your sales team can see what content is resonating and follow up accordingly.
  

Whether your team is in-house, remote, or working with an external partner like Kpability, Odoo Social Marketing brings structure to creative workflows. It becomes the central hub where strategy meets execution, and where every campaign is tracked, refined, and improved collaboratively.

In short, it’s not just about managing social media, it’s about managing your marketing team’s time, energy, and output more effectively.

Final Thoughts: Visibility That Converts

In a crowded digital space, posting isn’t enough. You need a unified, data-driven approach that connects visibility to value.

Odoo Social Marketing, supported by Kpability’s implementation and insights, helps your business show up where it counts, with content that connects, campaigns that convert, and tools that grow with you.

Whether you’re a growing brand or an established player, the right platform can transform your social media from a task list into a growth engine.

Let’s Get You Seen And Replied To!