Loyalty 2.0 — From analytics to insight to customer engagement for PJLI

With well over 10 million customers availing of their various financial products, the client needed to find a competitive advantage within the financial services industry wherein every player was moving quickly along digital transformation initiatives. Kpability worked with the client’s executive team to enhance and structure their digital strategy based on their “brick and click” agenda primarily hinged on their loyalty program. Kpability provided extensive customer analytics and redesigned and redeveloped their loyalty program along the principles of customer centricity, customer analytics and customer experience management. Subsequently, Kpability provided an omni-channel marketing automation solution together with customer analytics and campaign management services to get the client organization up to speed along the customer experience management function and discipline.