Convert More with Conversations: Odoo Viber Marketing for Businesses

With over a billion users worldwide and millions actively chatting daily in the Philippines, Viber is more than a messaging app, it's a digital community. For businesses looking to engage customers directly, it offers a golden opportunity to reach users where they’re already active. Unlike email or traditional SMS, Viber enables rich media, instant interaction, and brand personalization all in one platform.

Enter Odoo Viber Marketing, a tool that makes this platform even more powerful by enabling seamless, automated, and targeted campaigns. With Odoo, you can launch personalized messages, segment audiences, schedule visual promotions, and track analytics, all within a single interface. It’s not just about sending messages; it’s about building conversations that convert.

The Rise of Messaging Platforms for Marketing

The way customers communicate has changed. Messaging platforms now rival social media in terms of engagement, becoming the go-to channel for everything from casual conversations to product inquiries. People are more likely to open a Viber message than an email or a generic app notification, and they’ll do it within minutes.

This shift has driven marketers to prioritize platforms like Viber, Messenger, and WhatsApp for real-time, conversational marketing. The appeal lies in direct communication, faster response times, and higher engagement rates. In a mobile-first market like the Philippines, where users prefer chat-based interactions, messaging platforms create a personalized channel that feels natural, friendly, and trustworthy.

Brands that adapt to this shift early enjoy higher visibility and better conversion potential. Viber, in particular, is ideal for localized promotions, customer service automation, and loyalty campaign triggers. And when integrated with a tool like Odoo, the efficiency and scalability increase dramatically.

Why Viber Marketing Works

Viber’s strength lies in its open rates and multimedia capabilities. With message open rates exceeding 90% and read times often within minutes, Viber beats traditional channels hands down. It’s also more visually engaging, allowing businesses to send branded messages with images, emojis, GIFs, and even clickable buttons.

Visual Engagement

Viber isn’t just about text, it’s about visuals. Promotions with product images, flash sale countdowns, or digital coupons stand out more in a Viber message than in plain SMS. Odoo lets you add rich media content directly into your campaigns to maximize click-throughs.

Real-Time Interaction

Two-way messaging on Viber allows for immediate replies, customer inquiries, and chatbot integration. Whether confirming an order, answering FAQs, or collecting feedback, Viber keeps the conversation going. This back-and-forth builds trust and shortens the customer journey.

Branding Opportunities

Verified Viber business accounts enhance brand credibility. Users can see your business name, logo, and official status, making every message feel secure and professional. With Odoo’s Viber integration, your campaigns are always aligned with your brand voice and visuals.

Features of Odoo Viber Marketing

Odoo brings structure and automation to your Viber strategy. Rather than manually sending messages or using third-party tools, Odoo’s native integration offers a unified dashboard to control and optimize every campaign.

Branded Messages

Customize every message with your business identity. Odoo allows you to design Viber campaigns that feature your logo, verified sender ID, and signature color palette, making every interaction instantly recognizable and trustworthy.

Campaign Triggers

With Odoo’s automation engine, you can set up trigger-based campaigns. For instance, send a welcome message after a new signup, notify customers of restocked items, or follow up after a successful purchase, all without lifting a finger.

Audience Segmentation

Use your CRM data to create specific audience groups based on purchase history, behavior, interests, or geographic location. Whether you’re launching a region-specific offer or targeting repeat buyers, segmentation ensures your message hits the mark.

Multichannel Integration

Odoo doesn't just stop with Viber. Its multichannel capabilities allow you to sync Viber campaigns with email, SMS, or push notifications for consistent, omnichannel messaging that reinforces your brand’s presence across platforms.

Creating a Viber Campaign in Odoo (Step-by-Step)

Launching your first Viber campaign in Odoo is straightforward. Here’s a simplified walkthrough:

Step 1: Prepare Your Message and Audience

Start by defining your campaign objective: promotion, event, reminder, or feedback. Write a concise, engaging message. Add media files like images or buttons if applicable. Then select your target audience using filters within the Odoo CRM.

Step 2: Set Up the Campaign in Odoo

Navigate to the Marketing module, choose Viber, and create a new campaign. Add your message, upload visuals, and assign your recipient list. Use templates to speed up the process for recurring messages.

Step 3: Schedule and Automate

Choose whether to send the message instantly or schedule it for a later time based on the recipient’s timezone. You can also set triggers that send messages automatically when users complete specific actions, such as making a purchase or signing up for a newsletter.

Step 4: Monitor Results

After the campaign is sent, track open rates, click-throughs, replies, and conversions directly within the Odoo dashboard. Use these insights to improve future campaigns and fine-tune your messaging strategy.

Kpability: Engaging Audiences with Viber Marketing via Odoo

Kpability enables businesses to tap into the power of Viber marketing through seamless integration with Odoo. As one of the most popular messaging apps in the Philippines and other key markets, Viber offers a unique opportunity for brands to reach customers in a more personal, real-time way.

From promotional messages and customer updates to personalized offers, we help you craft campaigns that stand out and are delivered directly where your customers are most active.

Kpability’s approach to smart Viber marketing includes:

• Setting up Viber broadcast campaigns aligned with your brand voice
  
• Automating messages for promotions, alerts, and customer engagement
  
• Segmenting audiences for targeted delivery and better performance
  
• Tracking message reach and interactions through integrated analytics
  

With Kpability, your Viber marketing becomes more than just messaging; it becomes a strategic channel that drives loyalty, engagement, and measurable results.

Best Practices for Viber Engagement

To get the most out of your Odoo Viber Marketing strategy, consider the following best practices:

• Keep It Short and Sweet: Messages should be brief, relevant, and action-driven.
• Be Visual: Incorporate images or buttons to make your message more appealing and interactive.
• Time It Right: Avoid off-hours; aim for morning or early evening when users are more likely to engage.
• Respect Privacy: Always include an opt-out option and never spam.
• Use Rich Media Sparingly: Don’t overload the message with too much media; maintain balance and clarity.

FAQs

Can I automate Viber messages with Odoo?

 Yes! Odoo supports full automation using workflow triggers. You can send messages based on user actions like sign-ups, purchases, or feedback requests.

What’s the cost of running Viber ads through Odoo?

Costs depend on the Viber messaging provider you integrate with and your message volume. Odoo itself doesn’t charge per message, but connects with supported Viber API providers.

Can I segment messages by user behavior?

Absolutely. Odoo’s CRM lets you segment audiences based on behavior, purchase history, engagement levels, and more.

Final Thoughts

In a crowded digital world, Odoo Viber Marketing offers a direct, personal, and highly engaging way to connect with your audience. It combines the conversational power of messaging with the automation and intelligence of the Odoo ecosystem. Whether you're promoting a new product, re-engaging inactive customers, or sending real-time updates, Viber campaigns provide an edge that email and SMS alone can’t match.

The success of any campaign lies in understanding your audience and delivering value in real time. With Odoo, you gain a platform that adapts to your business needs, enabling branded, targeted messaging that respects your customers’ time and attention.

As mobile messaging continues to dominate consumer behavior, Viber will remain a critical touchpoint in your marketing strategy. And with Odoo, you’re equipped to turn every message into a meaningful conversation and, ultimately, a conversion.

Want to engage your customers on a platform they already love?