Knect is Here: One Platform for Every Message, Every Channel, Every Conversation

If your customers could send you one message about how they want to be marketed to and supported, it would probably be this: “Stop making me repeat myself and meet me where I already am.”

That’s the reality for mid-market and SME teams today. Leads come from everywhere, customers talk across multiple apps, and marketing isn’t just “send a campaign and wait.” It’s listening, responding, following up, and building momentum across channels, in real time.

That’s exactly why Knect exists.

Knect is a customer communication platform built for Asia Pacific’s mid-market and SME businesses, designed to unify lead capture, marketing automation, omnichannel marketing, real-time conversations, and actionable analytics into a single, affordable tool.

Why Knect (and Why Now)

Marketing automation has become essential, not optional. The challenge is that many tools in the market still behave like “email platforms with extra steps.” They’re often built for outbound blasts, focused on one-to-many messaging, and only later add “omnichannel” features as add-ons.

However, your customers don’t live inside one channel. They discover you on social, ask questions via messaging apps, browse your website, inquire again through email, and expect continuity throughout. When systems are disconnected, teams miss leads, lose context, delay responses, and struggle to prove what’s working.

Knect was built to solve these gaps by bringing the full customer communication cycle into one system: capture → engage → converse → analyze → improve.

What Knect Does: The Rundown

Think of Knect as the bridge between campaigns and conversations.

1) Omnichannel Marketing Automation (Outbound + Inbound)

Knect supports fully integrated marketing automation across key channels, so you can run campaigns and also manage inbound customer responses without bouncing between tools.

This includes common business channels like Email, SMS, Website, and social/messaging touchpoints such as Facebook, Messenger, Viber, and WhatsApp as part of the omnichannel experience.

Knect also includes triggers, notifications, and AI/chat capabilities to help teams respond faster and stay consistent across channels.

2) Lead Generation From Every Touchpoint

Most businesses still rely heavily on website forms, while leads are quietly arriving through chats, comments, messages, and social inboxes.

Knect helps you capture leads from all customer touchpoints, connect conversations to the right lead record, and store the full history (channel, messages, activity) inside the CRM, so nothing gets lost, and follow-ups are easier to manage.

3) Real-time Conversations + Conversational Commerce

Knect is designed for one-to-one engagement, not just one-to-many campaigns. All conversations and tickets are stored in the CRM, helping teams handle inquiries, complaints, and service requests through the channel where the customer started the conversation. 

It also supports AI-driven conversations and live chat, so your team can scale responsiveness without losing the human touch.

4) Reporting and Analytics That Close the Loop

If you can’t see what’s working, you can’t improve it. Knect provides full-circle analytics — from lead attribution to campaign performance and channel performance — then connects that to pipeline and sales management signals. 

It also supports customer analytics like segmentation and grouping, so you can tailor communications based on behavior, intent, or profile.

5) Progressing AI in Mind for Future Versions

While Knect isn’t fully AI-automated, it isn’t “AI-washed” either. It’s designed with AI marketing and AI customer conversations in mind for future versions, so automation doesn’t stop at sending messages, but extends into smarter handling of real-time customer interactions.

The Knect Lite Preview Demo

Last November 2025, we hosted the Knect Lite Preview Event, a first look at how Knect brings together campaigns, conversations, and customer context in one experience.

The demo focused on what teams care about most in the real world:

• Capturing leads from multiple entry points (not just forms)
• Triggering timely follow-ups automatically
• Managing omnichannel conversations from a centralized workspace
• Keeping customer history and context intact across channels
• Using analytics to understand which channels and messages are actually performing

If you attended, thank you for being part of the early momentum. If you didn’t, the good news is: this is only the beginning.

What to Watch for in the Coming Months

Knect is on an active rollout path, and the next stretch is all about expanding channel depth, strengthening automation, and continuing hands-on demos so teams can see Knect in action before committing. On top of product milestones, we’ll also be doing more of what helped the preview event resonate: live demos, walkthrough sessions, and on-ground appearances (events, expos, and partner activations) so you can explore Knect with your own use cases and channels in mind.

The Takeaway

Customers don’t separate “marketing” from “support.” They just want a fast, consistent experience, on the channel they prefer, without repeating themselves. Knect is built to help teams deliver exactly that: omnichannel marketing that doesn’t stop at campaigns, marketing automation that includes conversations, and a single place to manage customer communications end to end. If you want to join the next demo session or keep up with upcoming events, stay close. The next few months are where Knect moves from preview momentum to real-world scale.