Inside Knect Lite Exclusive Preview: Marketing Automation and Conversational Commerce in One Simple Platform

On November 20, 2025, Kpability gathered industry professionals, business owners, and partners for the Knect Lite Exclusive Preview, an afternoon dedicated to unveiling how small and mid-sized enterprises (SMEs) in the Philippines can simplify their marketing, sales, and customer management through automation.

Held at The Westin Manila Hotel, the event showcased Knect, Kpability’s newest platform built to unify customer engagement across channels, streamline workflows, and make marketing automation accessible to every business.

Setting the Stage for Digital Transformation

The program opened by grounding the audience in the realities of today’s digital landscape for SMEs. Digital transformation is no longer a “nice to have”; it has become a basic requirement for staying visible, competitive, and responsive.

SMEs make up the vast majority of business establishments in the Philippines and contribute significantly to GDP and employment, yet they are often the most constrained when it comes to tools, talent, and time for digital marketing and customer engagement. Five recurring challenges surfaced as the core barriers:

• Limited budgets and resources
• A widening digital skills gap in areas like analytics, CRM, and automation
• Fragmented digital ecosystems, with multiple disconnected tools
• Unclear ROI and misaligned strategies, making it hard to justify investments
• Customer engagement barriers, from inconsistent messaging to a lack of automation

Despite these constraints, the opportunity is clear: with the right platforms, SMEs can use marketing automation, AI-driven insights, and omnichannel communication to do more with less, turning every interaction into something mea

surable, scalable, and meaningful.

Knect Lite: Marketing Made Unified, Simplified, and Amplified

Building on this context, the event introduced Knect Lite as a response to those exact pain points: A platform purpose-built for SMEs to manage marketing and customer engagement in one place.

Knect Lite is designed to unify conversations and campaigns, so businesses no longer need to juggle separate tools for chat, email, SMS, and analytics. Instead, everything lives in a single, connected environment.

At its core, Knect Lite integrates:

• Marketing Automation – Build, schedule, and trigger campaigns across channels with real-time engagement tracking.
• Omnichannel Messaging – Manage conversations from Messenger, Viber, SMS, WhatsApp, and email in one unified inbox.
• Lead Management – Capture, qualify, and nurture leads automatically from websites, landing pages, or chat inquiries.
• Analytics Dashboard – Visualize performance metrics, customer responses, and pipeline data at a glance.
• Agentic AI – Power AI-assisted customer conversations and content generation for faster, more personalized replies.

These capabilities are rooted in Kpability’s long-standing experience in customer engagement, having supported major brands in loyalty, analytics, and marketing automation programs across industries. 

The same expertise that powers large enterprises is now being distilled into an accessible, SME-ready platform through Knect Lite, so growing businesses can finally run unified, automated, and data-driven customer journeys without the complexity of enterprise systems.

Smarter Automation, Real Business Impact

A core highlight of the event was the demonstration of how Knect Lite translates marketing automation into practical, day-to-day business outcomes. 

Rather than showcasing features in isolation, the demos centered on real-world scenarios — retail, service, and appointment-based operations — showing how a single platform can power acquisition, engagement, follow-through, and conversion.

Across these examples, the underlying message was clear: automation is no longer a luxury reserved for large enterprises. With Knect Lite, even growing SMEs can streamline customer journeys, automate repetitive processes, and ensure consistent communication across all touchpoints. 

Whether it's promotional campaigns, customer qualification, booking flows, or follow-up messaging, the platform removes manual work and replaces it with coordinated, omnichannel execution.

A Unified Architecture Built for Omnichannel Experiences

Another key session focused on the foundation that makes Knect Lite’s automation possible: its omnichannel communication architecture, powered by Infobip. 

This infrastructure ensures reliable, scalable, and secure message delivery across SMS, Viber, Messenger, WhatsApp, and email, allowing businesses to stay connected through the channels their customers prefer.

Instead of managing separate tools for each channel, Knect Lite consolidates everything into one system. The result: a unified customer experience, simplified team workflows, and the ability to run campaigns and conversations with consistency and accuracy. 

This architectural advantage enables businesses to move from scattered, reactive communication to a cohesive engagement strategy.

Flexible, Transparent, and Ready to Scale

The event also highlighted how Knect Lite is designed to grow with a business. Its subscription tiers, ranging from 5,000 to 300,000 customer profiles, provide clear, transparent pricing that adapts to the scale of each brand. 

Built-in message and email credits, plus optional user expansions, ensure teams can optimize costs while increasing reach.

The roadmap shared during the preview emphasized long-term innovation: deeper integrations with major messaging platforms, expanded marketing automation for the Enterprise edition, enhanced analytics, and full Agentic AI capabilities rolling out in 2026. 

Together, these developments reinforce Kpability’s vision for a platform that evolves alongside the needs of Philippine and Southeast Asian SMEs.

Conversations That Convert: The Kpability Way

The Knect Lite Exclusive Preview was more than just a product launch; it was a celebration of innovation, collaboration, and possibility. As guests enjoyed the networking session that followed, one sentiment resonated across the room: digital engagement doesn’t have to be complicated.

Kpability’s team showed that with Knect Lite, businesses can finally unify their customer touchpoints, automate marketing effortlessly, and transform every chat into a conversion.

Unified. Simplified. Amplified.
That’s the Knect promise.

Experience how Knect Lite can transform your business with automation built for growth. Visit Kpability  or book a one-on-one demo today.