KNIME: Low Code Tools and Technology for Customer Analytics

KNIME offers a low-code solution to customer and marketing analytics. This webinar, will be led by Rosaria Silipo,
Head of the Evangelism Team at KNIME and will cover a number of common use cases.

  • Customer Segmentation
  • Predicting Customer Churn
  • Measuring Sentiment Analysis in Social Media
  • Evaluating Customer Experience through Topic Models
  • Content marketing & Image Mining

Join us and learn how you can jumpstart your Customer Analytics and empower your team with KNIME.      


Rosaria Silipo is the recognized Expert on the KNIME Data Mining Engine

She not only an expert in data mining, machine learning, reporting, and data warehousing, she has become a recognized expert on the KNIME data mining engine, about which she has published three books: KNIME Beginner’s Luck, The KNIME Cookbook, and The KNIME Booklet for SAS Users. Previously Rosaria worked as a freelance data analyst for many companies throughout Europe. She has also led the SAS development group at Viseca (Zürich), implemented the speech-to-text and text-to-speech interfaces in C# at Spoken Translation (Berkeley, California), and developed a number of speech recognition engines in different languages at Nuance Communications (Menlo Park, California). Rosaria gained her doctorate in biomedical engineering in 1996 from the University of Florence, Italy.

Seth Daradar is our Director, Customer Intelligence and Engagement Head.

He brings extensive knowledge and experience in the areas of customer engagement, CRM, and customer intelligence and analytics. He has over 19 years of experience of solution planning and project management in these areas. Previously, he served as Analytics Advocate, Enterprise Data office of Globe Telecom. He also had stints at Marketing Convergence, Inc (SM Advantage) as Assistant Vice President for Reports and Data Mining where he helped establish, promote, and ensure adoption of the business’ analytics and reporting roadmap and marketing campaign management capability. He was also with SAS Institute Philippines as the Customer Intelligence Lead.  Seth has a degree in BS Commerce, major in Information Systems Management.

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