Loyalty Technology, Frameworks, and Architecture

Connect your largest and most valuable customers with loyalty and reward programs specifically targeted to them. Oracle CrowdTwist Loyalty and Engagement increases profitability, deepens customer relationships and improves customer retention.

• Customer Engagement – Capture data every time customers engage with your brand to build a full 360-degree customer profile that can be used to personalize interactions and offerings.
• Loyalty Program Design – Devise loyalty programs and customer retention strategies around your brand’s unique objectives and most loyal consumers.
• Personalization – Drive customer retention by employing data to refine segments, personalize loyalty marketing and campaigns, and offer relevant rewards and benefits that promote continued engagement and spending.
• Rewards Management – Motivate customers with various rewards and benefits to drive continued purchasing and engagement. Oracle CrowdTwist Loyalty and Engagement provides the flexibility to design and implement the most appropriate and effective reward strategy for your brand.
• Reporting and Analytics – Evaluate your loyalty programs, member spend, and engagement behavior using our self-service analytics tool.